Part II on ticket sales

(11:19 a.m.): Earlier this week, I talked about the new plan for a segment of upper-deck basketball season tickets – $150 for 18 games – and how more than 15,000 football season tickets have been sold.

If you need a refresher, click here. If not, let’s continue the discussion on why UC has continued to set records selling football season tickets in an economy that isn’t exactly blasting skyward.

For one, the Bearcat Lair section in the North end zone continues to sell out every year. Senior associate athletic Mike Waddell explains why.

“We’ve built relationships and people feel like they’re getting a great value,” he said. “People had to get a buy-in. In 2007, that was an area that we definitely looked at as having a Dawg Pound-like area or like the Black Hole in Oakland. We looked at that, and to get people to sit there, we have to make it worth their while. It was $10 a game. An absolute no-brainer. That sold out really quick. The next year, it’s supply and demand. We’re sold out of it, and $10 is not the medium ticket price in the Big East, especially for wonderful seats.”

Read the rest here.

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